It now seems that almost everything we use can monitor our daily on goings, whether that be gym equipment, wearable technology, fitness apps and even some forms of clothing. Well now WeChat, the popular messaging app, is getting in on the fun. Rather than leave the tracking to the likes of Fitbit, MyFitnessPal and others, WeChat has decided to integrate communication and keeping fit into the same app. Ok so this is nothing new, however they … Read entire article »

Although already a very well established brand in almost every aspect of sports/leisure industry, Under Armour the US sports manufacturer is now upping its footprint into the fitness tech segment with the acquisition of Endomondo and MyFitnessPal. So a bit of an insight into the two apps, Endomondo is a fitness app for all platforms that brings with it a huge social aspect by getting its users to connect with their friends and family as well … Read entire article »