Aviva launches new Facebook health app

Health insurance provider Aviva has today launched a new Facebook app aimed at giving people more control over their health and diet.

Open to all Facebook users, The Aviva Health 100 app lets you set fitness goals and share your scores with friends and family. According to Aviva, the app will “help people gauge how healthy they are” and then offer “advice, guidance and inspiration”.

The app relies on users inputting information about diet, exercise, smoking and boozing. It then gives you a score out of 100. The bit I quite like is the way it features health advice video clips from athletes, footballers and rugby players. This I think could really bring users in.

Its launch comes shortly after the introduction of My Stress Kit, also from Aviva. Available for iPhone and Android smartphones, it is designed to help people monitor and tackle their stress levels.

It seems the trend of making the step into the mhealth market is really catching on. When it comes to Aviva, I think it all sounds a bit cliche . Could this be just another ploy to get more customers on board? I’d say so.