The Fitbug Air is another new Bluetooth self-tracking gadget

A new self-tracking device called the Fitbug Air has launched this month, which monitors the steps you take, the calories you burn and the distance you cover.

Sound familiar? Well yeah, it’s because there are lots of other gadgets on the market that do EXACTLY the same thing, like Jawbone’s latest Up bracelet offering, Nike’s FuelBand and Fitbit’s One and Zip to name just a few. However, the Fitbug Air is different in that it uses the data it collects about your day and serves up personalised targets as time goes by, like what you can eat and how much you’ll need to get moving. You can access all these via the device’s dedicated app, an online dashboard or even have messages and emails sent to you telling you what you should be up to. As you’d expect there are goals you can set and various challenges you can beat to keep you interested too.

The Fitbug Air is similar to Fitbit’s new line of gadgets in that it can sync data wirelessly via Bluetooth, which is really handy but not such good news for those without a Bluetooth Smart Ready phone or tablet.

It’s hard to say how the Fitbug Air measures up to the competition at such an early stage, but it certainly looks the part and ticks all of the boxes in terms of expected features and usability. We just wonder whether it’ll stay clipped to our clothes or drive us nuts throughout the day by pinging off, a big issue we’ve had with tracking gadgets in the past (we’re looking at you Zip).

You can buy the Fitbug Air device for a one-off price (starting at £24.99), which includes access to the company’s online services, but then you’ll have to pay a subscription each month. Check out: https://www.fitbug.co.uk/air for details about pricing packages and to find out which option will suit you.

[Via Cnet]