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Opinion – Is the Boots Eye App just a sneaky marketing ploy?

Opinion – Is the Boots Eye App just a sneaky marketing ploy?

One of the most high profile medical health apps of 2011, in the UK at least, has been Boots’ eye care app the Boots Eye App. If you have an iPhone (it is only on the one mobile platform at the moment) you really should download it. Basically it takes you through a series of tests, which are a microcosm of what you go through at the opticians, and then asks you a few questions about … Read entire article »

Filed under: Apps, Featured, Opinion