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Opinion – Is the Boots Eye App just a sneaky marketing ploy?

Opinion – Is the Boots Eye App just a sneaky marketing ploy?

One of the most high profile medical health apps of 2011, in the UK at least, has been Boots’ eye care app the Boots Eye App. If you have an iPhone (it is only on the one mobile platform at the moment) you really should download it. Basically it takes you through a series of tests, which are a microcosm of what you go through at the opticians, and then asks you a few questions about … Read entire article »

Filed under: Apps, Featured, Opinion

Will the Macaw app be your ultimate mobile health hub?

Will the Macaw app be your ultimate mobile health hub?

From sleep managers to diet trackers, more and more people are becoming increasingly interested in monitoring their personal health on a daily basis, using their mobile phones and a range of other fancy gadgets. Last week during the 2011 mHealth Summit, an app called Macaw was introduced, which is set to make waves in the mobile health market as it acts as the ultimate personal health hub for users who want to keep track of every … Read entire article »

Filed under: Apps, Latest News, Mobile Phone Apps

APP SPOTLIGHT: Happtique is world’s first health app superstore

APP SPOTLIGHT: Happtique is world’s first health app superstore

Mobile health (also known as mHealth or telehealth) is a really wide term and can be anything from a doctor keeping track of your illness on an iPad, a new surveillance program to improve pregnancy care in developing countries or just a text message reminder to take your contraceptive pill in the morning from your local clinic. As most GPs and hospitals aren’t readily introducing this kind of mobile technology into our visits (just think … Read entire article »

Filed under: Apps, Features, Mobile Phone Apps