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Connected Health » Fitness Gadgets » FitBit raises more cash, predicts fitness gadgets market set to explode

FitBit raises more cash, predicts fitness gadgets market set to explode

fitbit-deviceHave you tried the FitBit Ultra yet? It has become a big hit round here among the more fitness conscious members of the CHS team who use it to track and log their every step. You can read more about the device here, but essentially gives you information such as steps taken, miles traveled, calories burned, calories consumed, how long you slept and other data.

Well you are probably going to be hearing a lot more about FitBit, and indeed other fitness tracking devices as VCs now sense that the market for logging our every twitch is about to explode.

Today top US blog Venture Beat announced that FitBit has secured another $12 million worth of funding. James Park, chief executive and founder of FitBit, said the company will launch more products in 2012 (at CES it debuted these scales) and it now has a retail partnership with Target stores in the US. In the UK you can buy FitBit produts via Firebox.

There is a lot of competition in this market from Basis, Nike, Striiv and others, but it seems as if the demand for these products is about to rocket.

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