It’s fair to say that mobile health gadgets have well and truly taken off over the past year. Just last week, the GSMA announced that by 2017, m-health will be worth a predicted $23 BILLION dollars.
At CHS, we’re seeing health gadgets and apps coming thick and fast from the likes of Adidas, Nike, Motorola, Jawbone and others. The big question many will be asking is if users are engaged and sticking with them for the long term? Are most just a January fad that lasts as long as the average persons commitment to the gym and no junk food?
Well, if the latest stats from Striiv are anything to go by, the early indicators suggest that the momentum behind mobile health may be pretty good.
Striiv, the ‘personal trainer in your pocket’, is a mobile device that tracks movement and provides fun motivation like a personal trainer would. Some of the impressive stats are below:
- A majority of users check in on their Striiv every day and monitor their activity dozens of times daily.
- Striiv users check their Striiv 29 times a day on average.
- Users who unlock Striiv 34 times a day walk 69% more than users who unlock Striiv five times a day.
Gamification, according to Striiv, is the key and the products USP. The device uses activity-based games, daily challenges, rewards and even walkathons that benefit charities to try to motivate people to watch their health.
If the latest stats from Striiv are anything to go by, the early indicators suggest that the momentum behind mobile health is gathering some pace.